Jewel was included on BMG Canada's promotional video I Like to Watch! Already we can tell Cranes have had experience : the production values of Jewel are obviously much higher. We can also see the new direction of Cranes : Tomorrow's Tears is very dark and gothic while Jewel is much more glossy and bubbly. The colors of Jewel are much more dynamic: they are jewel tones.
Running time of Jewel is 3:05.
The video opens in an empty room bathed in red lights. Wood floors and a fireplace are the only truly distinct features. Then a yellow throne (or big chair, but I m going to call it a throne) appears out of nowhere, then a blanket of lights appears on the floor, and Alison pops into the throne, head tilted downwards. Matt playing the guitar replaces her image, and so does Mark. Both of the men (never shown at the same time) at zoomed into and out of on an abstract, dynamic background (primarily black).
Alison is then shown in the room again, with dim light bulbs around her. She, and the throne, are now draped in blue lights. We see a hand playing in water (using red lights) and several sparkling lights on a black background. Light bulbs with very dimly lit filaments give way to a close up of Alison singing. Her head is tilted to the left, and you cannot see her chin or forehead - she is that close to the camera. As she continues singing, her head becomes closer to center.
We then see Alison sitting in the yellow throne against a black background. She is very brightly lit in a silver dress (sleeveless, with a modest neckline). Alison's hair frames her face much more evenly than in Tomorrow s Tears. We zoom in on Alison, eventually getting the face close-up we had before. Then we see Alison on the throne again, in severe alternating blue and red lights . . . She has her face in her hands, then she looks at the camera. Another facial close-up and then we seen Alison in the throne with sparkles coming down.
The camera swings from a side view of Alison in the chair to a close up of her hand on her face. We then see outside the room, coming towards throned Alison in red lights from above and yellow lights from the floor. Sparkles again fall around Alison before we see the dim light bulbs.
We then see Alison spit out a crystal jewel from her mouth into her hands, display it as sparkles fall around her, and then place it into her jewelry box already full of gemstones. She repeats this process before starting stanza 2.
Throned Alison in the yellow light keeps singing as facial close-ups are alternated with further away shots. She spits out another gemstone before the instrumental section. We get images of the men again, in quick succession: Mark and Matt playing guitar, Jim playing the drums. Images of a fuchsia hand and Mark's face are superimposed over each other in a strobing effect. Images of fire and water are alternated before Matt and the hand go through the same thing, then Jim and the hand are strobed together. Then the men are shown against backgrounds of fireworks and spinning lights.
Then we're back to Alison on the throne and the dim light bulbs as she begins singing again. She spits out two more gemstones in the same process described before and places them in her jewelry box. In the end of the video, the jewels fly up out of the opened box and the doors to the throne room close.
Reviewed by Jennifer Heinicke